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Spy!
London, United Kingdom
Greetings one and all from your friendly, neighbourhood Spy da Man! Based in my South London home, I am a producer/engineer of UK Hip Hop, UK Garage, UK Dancehall & Urban Pop/R&B whose aim is to bring good, dirty urban beats and spread the message - "One Love, One Aim, One Big Party". My music 'career' commenced with me spinning discs at my school friends' parties. I went on to become an operator/selector for a local sound, whilst simultaneously 'working' as a presenter on a series of unlicensed radio stations - Faze 1 FM, Switch FM, Rock 2 Rock and PowerJam. After many years away from the game, I've finally succumbed to the nag of nostalgia and returned to the radio - only this time it's 100% legit. You can check out my selections on Saturday nights between 9pm and midnight (21:00-00:00 GMT) by opening your browser on Jam1Online or Ram Jam Radio. If you want to know any more about me, you can see what I have to say for myself by following my tweets. One love, Spy!
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Bullyproof

Tuesday, 15 December 2009

Dilemma

If you heard my show a couple of weeks ago, you will have spotted my mistake when playing 'Meet Me At The Top' by Serius Jones. Initially, I accredited the track to Snoop Dogg (although I corrected my error swiftly) not because they sound similar either vocally or musically but because I had Snoop on the brain.



Let me explain. For the last five or six weeks I've had a couple of new Snoop tracks (one of which came with a 'clean' version) that I was going to play on my show. However, when it comes to it, I've always baulked in favour of tracks from lesser known (or at least less commercially successful) artists.

The dilemma is this; I want to promote music that most (if not all) mainstream media ignores or, worse still, deliberately stifles. Not just to be different, but because I genuinely feel that the music deserves to be heard by a wider public. Thanks to the name he's established for himself, Snoop (and others like him) has already got a large fan base and doesn't lack promotion.



However, whilst many people will happily listen to new, independent music all day, every day, probably the majority of people like to listen to what and/or who they already know. So the decision I have to make is do I accept that I'll only ever have a small core of regular listeners who are down with supporting new and emerging talent, or do I throw in a significant amount of established artists' works in an attempt to expose the independent stuff to a potentially wider audience?

Furthermore, just because Snoop et al get played within the mainstream media doesn't mean that he doesn't deserve my support too, does it?

Although three hours sounds like a long time it goes by in a flash, especially when you consider that at least 10% of that time is taken up with advertising, and remember that the remit for my existing show is to play music from a mixture of different genres. So trying to fit in Hip Hop from independent artists and established ones is a difficult task.

I'd be interested in hearing your opinions on this one, after all the show is for you.

One Love, Spy!